A: Let's consider the ratio of buyer contacts to one purchase proposal. According to the National Association of Realtors they are --only 1 buyer contact in 144 -- will result in finding the right buyer for the home. In good markets this activity happens in less than 30 days. Today multiples of months. Why is this true?
Let's pretend a buyer calls you and during the course of your conversation asks..."does your home have white cabinets and is it within a reasonable walking distance to school?" If your home does not, you may have wasted 10-15 minutes on the phone. And worse one additional hour or more if the same question was initially asked at the showing.
Assume that you are responsible for selling this home and handled all 144 phone calls - 2160 minutes or 36 hours on the phone wasted. Add 44 hours or more showing the home to 40 or more strangers. That totals 80 hours of wasted time.
What if there was a way to cut out the waste? A method to put your home at the top of the right buyers search list. What if the majority of buyers could find out in advance what he needs to know prior to the first phone call? Then the remaining calls should be on target. And market times reduced.
How can this be done?
